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Book Matthew to Speak

"An excellent example of how leadership should be taught."

Centre for Army Leadership

Royal Military Academy Sandhurst

Why book Matthew to speak?

Leadership speakers are plentiful. Matthew Addison-Black brings something rarer: a powerful new lens on what happens to leaders when pressure strips away certainty, status and familiar ways of operating. He combines elite military experience, counter-terrorism and hostage rescue, psychology, coaching and doctoral research to explore the question most leadership programmes overlook: who are you when the pressure is real? His keynotes are intellectually rigorous, highly practical and impossible to separate from the life he has lived. Audiences don't just hear stories of resilience and leadership. They leave with a deeper understanding of how identity shapes judgement, communication and performance, and how to adapt without losing themselves.

Topics

Each of these keynotes is a different entry point into the same question:

 

Who are you, really, when circumstances remove every option except the true one?

Matthew's Flagship Keynote

KNOW THYSELF: IDENTITY UNDER PRESSURE

Removing the mask and looking into the mirror

Almost everyone is wearing a mask which is an existential problem, because you can't outsource your personality... The professional who projects confidence they don't always feel. The leader who projects certainty when the answers stopped arriving some time ago. The high performer who projects control while privately wondering how long they can sustain it. The mask is not dishonesty. It is adaptation. And for much of the time, it works. The problem is that most people discover who they are beneath the mask at the exact moment they can least afford to not know. A diagnosis. A failure. A role that no longer fits. A crisis that demands a version of themselves they haven't yet met. Identity Under Pressure is an invitation to look before that moment arrives. Matthew Addison-Black has spent twenty years in environments that strip the mask away without permission. Commanding Gurkha soldiers in demanding operational theatres. Five years inside a specialist counter-terrorism and hostage rescue unit in Singapore. A cancer diagnosis at 23 that forced a complete reconstruction of who he was and what he was for. Each of those experiences demanded not just performance but something underneath it: a self that could hold, even when everything familiar had gone. He combines those experiences with his doctoral research in moral psychology and Associate Professorship at the Royal Military Academy Sandhurst alongside his work as a performance coach and keynote speaker. This is not a keynote about leadership. It is a keynote about the person inside the leader, the performer, the professional, the parent, the human being who shows up under pressure and is asked to be enough. Ideal for: Anyone who - Suspects the gap between who they appear to be and who they are is wider than they'd like. - Wants to examine their values, beliefs and edges before a crisis forces the question. - Is navigating a significant transition and isn't sure who they are on the other side of it. - Leads, competes or performs in environments where the pressure is real and the stakes are high. - Has been told they are resilient or capable but privately knows something isn't quite right. - Is ready to remove the mask and look at what is underneath. Outcomes: Audiences will leave with: - A clear framework for understanding how identity shapes performance under pressure. - Language for the gap between who they present and who they know themselves to be. - Practical tools for examining the values and beliefs that determine their choices when it matters. - An understanding of why self-knowledge is not self-indulgence but a performance asset the beginning of an answer to the question that sits beneath all of it: who are you when the pressure is real?

Specialist Topics

UNSHAKEABLE LEADERSHIP

Who are you when your leadership model stops working?

Leadership is relatively straightforward when experience, authority and established methods continue to produce results. The real test arrives when they stop working. Under pressure, leaders often cling more tightly to the identity and behaviours that made them successful. The decisive leader becomes controlling. The resilient leader refuses to acknowledge difficulty. The expert stops listening. The role that once gave someone confidence begins to restrict their judgement and ability to adapt. Matthew brings a rare combination of lived leadership, academic study and personal adversity to this keynote. He draws on commanding Gurkha soldiers, operating across demanding military environments, leading after a cancer diagnosis and rebuilding his own professional identity after leaving the Army. His experiences are combined with his work at the Royal Military Academy Sandhurst and his doctoral research into moral psychology and identity under pressure. Moving through different models of leadership, from traditional "great leader" thinking to adaptive leadership, Matthew demonstrates that becoming unshakeable doesn't mean becoming fixed. It means developing a sufficiently clear sense of self that you can change your approach without losing your judgement, values or credibility. Ideal for — Senior leaders and leadership teams who: - Are leading through uncertainty, disruption or organisational change have moved into roles where their previous leadership style is no longer enough. - Are carrying increased responsibility, scrutiny or ethical complexity. - Need to make difficult decisions without complete information. - Are struggling to separate who they are from the position they hold. - Need to adapt their leadership without appearing inconsistent or inauthentic. Outcomes — Audiences will learn how to: - Recognise when a successful leadership identity has become a limitation. - Separate their underlying values from a particular style, title or role. - Adapt their leadership to the needs of the situation. - Maintain clarity and judgement when familiar models stop working. - Make better decisions when every available option carries a cost. - Lead with consistency of character without becoming rigid in behaviour. - Become more effective under pressure without allowing the role to consume the person. - Provide organisations with a shared language for identifying, discussing and addressing leadership frictions.

MORAL DECISION-MAKING UNDER PRESSURE:


An Identity Alignment Framework

Most ethical decision-making training is built on a flawed premise: that better frameworks produce better decisions. In genuinely high-stakes environments, leaders do not consult frameworks. They act from identity. The quality of the decision is determined not by the model they were given in a training room, but by the internal architecture they have built across a career. Matthew's MSc research examined naturalistic decision-making in one of the most morally complex environments available to study; hostage rescue operations, where time is short, information is incomplete, and the cost of an incorrect moral judgement is irreversible. The finding that emerges consistently from this context, and from the broader literature on recognition-primed decision-making, is not that elite operators bypass ethical reasoning in order to act quickly. It is that ethical reasoning has been internalised so deeply it is inseparable from perception and judgement itself. He draws on fifteen years of high-stakes military service with the Royal Gurkha Rifles, counter-terrorism and hostage rescue environments, and his current role at the Royal Military Academy Sandhurst. His academic study of naturalistic decision-making, moral psychology and values alignment is combined with the experience of leading through his own cancer diagnosis (making consequential personal decisions under a 40:60 prognosis) and rebuilding professional identity after leaving the Army. Moving through naturalistic decision-making theory, values alignment and the relationship between ethical frameworks and professional identity, Matthew offers leaders a framework that is simultaneously more honest and more practically useful than standard decision-making training. The goal is not to give leaders a better model to consult under pressure. It is to help them develop the kind of internal architecture that makes the right call instinctive. Ideal for: Senior leaders and leadership teams who: - Make complex decisions under time pressure, incomplete information or ethical ambiguity - Lead organisations where the cost of a morally incorrect decision extends to safety, reputation or institutional credibility - Want to move beyond compliance-based ethical training into something grounded in how leaders actually decide - Have experienced situations where professional role and personal values came into direct conflict - Are developing senior leadership capability, executive development programmes or leadership culture - Operate in regulated, politically complex or high-scrutiny environments Outcomes: Audiences will learn how to: - Understand why ethical frameworks frequently fail under real pressure and what functions more reliably in their place - Distinguish decisions made from stable values and character from those made from fear, habit or role expectation - Recognise how identity functions as a decision-making architecture and how to strengthen it deliberately - Understand how values hierarchies shift under stress, and what to do when obligations conflict - Apply naturalistic decision-making principles to leadership contexts where analytical reasoning is not available - Build greater moral clarity across a leadership career rather than relying on training-room frameworks - Contribute to organisations where ethical decision-making is embedded in identity rather than enforced through compliance

THE IDENTITY YOU BRING INTO THE ROOM

Leading across cultures without losing yourself

Every leader enters a room with a frame: assumptions about authority, trust, communication, competence and how people should behave. The difficulty is that the frame influencing their leadership is often the one they're least able to see. In culturally diverse and international environments, leadership approaches that work well in one context can fail badly in another. Leaders may misread silence, mistake agreement for commitment or impose their own understanding of confidence, respect and accountability on people who interpret those behaviours differently. Matthew draws on leading Gurkha soldiers across operational theatres, working for five years within a specialist unit in Singapore and operating across countries including Afghanistan, Nepal, Brunei, Kenya, Malaysia and Nigeria. He explores how his own identity, assumptions and leadership style had to be examined repeatedly in order to build trust and lead effectively across cultural difference. This keynote challenges the idea that adaptability means becoming a different person for every audience. Matthew shows how leaders can adjust their behaviour, communication and decision-making while remaining anchored to who they are. Ideal for — Leaders and teams who: - Operate across countries, cultures or internationally dispersed teams. - Are experiencing misunderstandings despite good intentions. - Need to build trust with people who interpret leadership differently. - Are integrating teams following growth, restructuring or acquisition. - Struggle to distinguish cultural difference from individual behaviour. - Need to adapt without feeling false, inconsistent or overly cautious. Outcomes — Audiences will learn how to: - Identify the personal and cultural assumptions shaping their leadership. - Recognise when their own frame is distorting what they see. - Adapt communication and leadership behaviour without losing authenticity. - Build trust across cultural and professional differences. - Become more curious and less reactive when behaviour doesn't match expectations. - Lead with greater flexibility while remaining clear about their values. - Create the conditions in which different people can perform at their best.

IDENTITY IN HIGH-STAKES CONVERSATIONS

Negotiation and influence when communication cannot afford to fail

When the pressure is real, influence depends on more than technique. Leaders may know the right questions to ask and the correct negotiation models to follow, but those tools become far less effective when fear, status, ego or uncertainty begin shaping how they communicate. In this keynote, Matthew Addison-Black explores what happens to identity during high-stakes conversations and why knowing who you are changes the way you listen, respond and influence others. Drawing on five years as a senior officer in a specialist counter-terrorism and hostage rescue unit in Singapore, Matthew takes audiences inside environments where trust had to be built quickly, cultural assumptions could be dangerous and communication couldn't afford to fail. He combines these experiences with established thinking from Cialdini, Fisher, Ury and Patton, and the Behavioural Influence Stairway Model. Matthew shows that authenticity in negotiation isn't about saying everything you think or behaving identically in every situation. It's about knowing yourself well enough to adapt your communication without becoming manipulative, defensive or disconnected from your values. Ideal for — Leadership teams and senior professionals who: - Need to influence without relying solely on authority. - Are navigating high-stakes, emotionally charged or politically sensitive conversations. - Work across cultures, functions or competing interests. - Struggle to maintain clarity when challenged, resisted or placed under scrutiny. - Need to build trust quickly when the consequences of misunderstanding are significant. Outcomes — Audiences will learn how to: - Recognise how pressure changes their communication and decision-making distinguish genuine adaptability from inauthentic performance. - Regulate their own reactions before attempting to influence someone else. - Build trust and psychological safety in difficult conversations adapt their approach without losing their values or sense of self. - Communicate with greater clarity when emotions and stakes are high.

HOME GROWN RESILIENCE 

 

How identity helps you perform when you have nothing left

Most resilience training begins with what people should do when they're under pressure. Matthew begins somewhere more fundamental: who is doing it? When leaders define themselves entirely through competence, achievement or control, setbacks can threaten more than their performance. They can threaten their identity. The result is often brittle resilience: looking strong, pushing harder and appearing composed while the foundations underneath are beginning to fail. Matthew opens this keynote before he walks onto the stage. The audience sees his live heart rate rise to approximately 110 or 120 beats per minute as he prepares to speak. Using breathwork, nervous-system regulation and the mental architecture he has developed, he then demonstrates how he can bring it back towards 60 beats per minute and restore psychological equilibrium. That demonstration opens a wider examination of resilience as a trainable physical, psychological and identity-based capacity. Matthew draws on his psychology background, his performance and resilience training, military service, repeated surgery and his experience of returning to operations after a cancer diagnosis at 23. This isn't a speech about pretending pressure doesn't affect you. It is about understanding what pressure does to you and putting foundations in place before you need them. Ideal for — Organisations and teams experiencing: - Sustained pressure, uncertainty or organisational change. - High levels of stress, fatigue or emotional exhaustion leaders who appear to be coping but are paying a growing personal cost. - A culture in which resilience has become shorthand for enduring more. - Talented people whose confidence or judgement deteriorates when their performance falters. - Demanding environments where people must recover quickly and continue operating effectively. Outcomes — Audiences will learn how to: - Understand the relationship between physiology, psychology and performance. - Recognise the difference between genuine resilience and the performance of toughness. - Use practical regulation techniques to regain control under pressure. - Identify the beliefs and identity structures that make resilience stronger or more brittle. - Prepare for pressure before it arrives. - Recover equilibrium more quickly when circumstances become demanding. - Maintain performance without sacrificing their health, judgement or sense of self.

Audiences don't just leave with insight. They leave with questions they want to keep working on; which is where the real work begins. Many of Matthew's coaching clients and workshop participants first encountered this work from a seat in the audience.

FAQs

How long are Matthew's presentations?

Matthew can tailor to your requirements, from 15 minutes TED style talk to a more interactive workshop of 90 to 120 minutes. Just let him know when you enquire.

Does Matthew offer customised presentations?

No two presentations are exactly alike, as no two audiences are exactly alike, so presentations will vary. Matthew will consider special requests, but it is preferable for you to choose a topic listed above.

Does Matthew engage with the audience during his talks?

Matthew will often check pace and understanding with the audience, checking for alignment. He is also happy to include Q&A sessions at the end.

Does Matthew speak in person or virtually or both?

Matthew is happy to do either.

Does Matthew guest on podcasts?

Matthew is happy to guest on podcasts concerning identity, leadership, resilience, veteran / service affairs, high-performance and wellbeing. Examples can be found on the 'Resources Page'.

What is Matthew's availability and booking process?

You can get in touch via the contact page of the website. Please give as much information as possible about your event.

How can we make the most of Matthew's appearance at our event?

Give Matthew as much information about your audience as possible so he can pitch his content at the correct level and give maximum value. Invite Matthew to attend the full event and have him join networking sessions, encourage audience members to prepare questions in advance.

Can we record or stream Matthew's presentation?

Please request in writing any wish to record or stream with details of how the recording will be used and where it will be available and Matthew will consider on a case by case basis.

Press/Organiser's Kit

Now that you have booked Matthew, here are some resources to help you make the event flow smoothly. 

Access Matthew's photos and pick the style that you want for your event.

Short, medium & long bios for promotional use

Short Bio:

45 words: Matthew Addison-Black is a leadership expert, Associate Professor at the Royal Military Academy Sandhurst and former Royal Gurkha Rifles officer. Combining frontline experience, psychology, coaching and doctoral research, he helps leaders understand who they are under pressure, adapt, make decisions and lead without losing themselves.

Medium Bio:

75 words: Matthew Addison-Black is a leadership expert, Associate Professor at the Royal Military Academy Sandhurst and former Royal Gurkha Rifles officer. He spent fifteen years leading in demanding environments, including five years in counter-terrorism and hostage rescue. Combining frontline experience with psychology, executive coaching and doctoral research in moral psychology, Matthew helps senior leaders understand exactly who they are under pressure so they can adapt, make better decisions, communicate clearly and lead effectively without losing themselves.

Long Bio:

100 words: Matthew Addison-Black is a leadership expert, Associate Professor at the Royal Military Academy Sandhurst and former Royal Gurkha Rifles officer. He spent fifteen years leading and operating in demanding environments, including five years in counter-terrorism and hostage rescue. His work also draws on personal adversity, including a cancer diagnosis at 23, a return to active service and rebuilding his identity beyond the Army. Combining frontline experience with psychology, executive coaching and doctoral research in moral psychology, Matthew helps senior leaders understand who they are under pressure so they can adapt, make better decisions, communicate clearly and lead without losing themselves.

Intro Script

Unless advised otherwise, please use the below to bring Matthew out on stage. 

Our speaker today has tested what it means to perform under pressure in environments most of us will never encounter.

A former Royal Gurkha Rifles officer turned performance coach and researcher, he served on operations before dedicating his career to the question of what separates leaders who hold together from those who don't.

Today he is an Associate Professor at the Royal Military Academy Sandhurst, a coach to senior leaders and organisations navigating high-stakes change, and the creator of a framework grounded in his ongoing PhD research, built around one thesis: sustainable high performance is not a function of skill or strategy. It is a function of identity.

He will challenge you today to answer the question most performance thinking ignores: How can you lead others, when you're not leading yourself?

Please welcome Matthew Addison-Black.

Technical Requirements

To provide an engaging and smooth experience for your audience, here are the
preferred technical requirements for Matthew Addison-Black's presentations:

  • Presentation Format: Matthew uses PowerPoint for his presentations and will send the final file in advance. He will also bring a backup copy on a dongle.

  • Multimedia: Matthew integrates videos and music into his presentations, so please ensure sound capability for video playback.

  • Microphone: For optimal audio, Matthew prefers a lapel microphone, depending on room size and setup.

  • Control: A clicker is requested to advance slides.

  • Comfort Monitor: A comfort monitor is helpful.

  • Timer Display: Matthew likes to keep an eye on the time; a visible clock or timer is ideal.

  • Intro music: The Pretender — Foo Fighters. Play from 0:00, fade on arrival at lectern.
     

Thank you for helping create a professional and well-prepared environment for the best audience experience.

Veritas High Performance Ltd is based in the United Kingdom and works with clients and organisations globally.

Copyright © 2026, All rights reserved. 

VERITAS HIGH PERFORMANCE LTD is a registered Limited Liability Company (LLC) with Companies House U.K.

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