


Cub reminding me that there is adventure over the horizon and that time is wasted taking a 'selfie'

Cub reminding me that there is adventure over the horizon and that time is wasted taking a 'selfie'
Matthew Addison-Black
Founder: Veritas High Performance
Coach | Speaker | Veteran
I’m Matthew, founder of Veritas High Performance, a doctoral candidate in moral psychology, and associate professor in the psychology of leadership at the Royal Military Academy Sandhurst, where I teach future officers about ethics, resilience, decision-making, and human performance under pressure.
My journey began in 2011 at Sandhurst, commissioning into the Royal Gurkha Rifles. In 2012, just as I reached my physical peak, I was diagnosed with Stage 2 cancer. Offered a medical discharge, I declined. Rebuilding resilience under adversity taught me new ways to lead, perform, and thrive when the stakes are highest, a foundation that shapes my coaching today.
Across my military career, I served worldwide, including operational tours, jungle warfare training, and a discreet counter-terrorism unit in Singapore. These experiences gave me first-hand insight into human performance under extreme pressure.
Alongside service, I studied philosophy and psychology and completed over 150 hours of accredited high-performance and leadership coaching. I bring both the clarity of a practitioner and the perspective of an academic to those I work with.
I practise fearless coaching, a blend of challenge and empathy, for individuals serious about unlocking their next level. My work focuses on mindset, resilience, identity, and high-level performance.
Outside work, I recharge through mixed martial arts, motorcycles, long walks with my family and faithful hound Cub, and reading fantasy and historical fiction.








