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My Journey

Matthew Addison-Black

 

Founder: Veritas High Performance

Coach | Speaker | Veteran

I am Matthew, founder of Veritas High Performance, a doctoral candidate in moral psychology, and an associate professor in the psychology of leadership at the Royal Military Academy Sandhurst, where I teach future officers about ethics, resilience, decision-making, and the psychology of leadership under pressure.

My journey began at the Royal Military Academy Sandhurst in 2011, commissioning into the Royal Gurkha Rifles in 2012. Just as I should have been at my physical peak, I was diagnosed with Stage 2 cancer. The Army offered me a medical discharge, I declined. That decision forced me to completely rethink leadership. No longer able to simply “lead from the front,” I had to develop new ways of inspiring and enabling my teams. That experience of rebuilding resilience in adversity has shaped everything I do today.

Across my military career (2011–2025) I served worldwide, with operational tours, specialist training in jungle warfare, and later as part of a discreet counter-terrorism unit in Singapore. Leading elite teams in high-pressure environments gave me first-hand insight into human performance when the stakes are highest.

Alongside military service, my academic path led me deep into philosophy and psychology. With over 150 hours of accredited training in high performance and leadership coaching, I now bring both the clarity of a practitioner and the perspective of an academic to my clients.

 

I practise fearless coaching; a blend of empathy and challenge,  for those who are serious about unlocking their next level. No topic is off limits; when done right, coaching becomes a partnership in growth.

Today, my work focuses on leadership, resilience, identity, and the psychology of modern manhood. In 2026, I will publish my first book, tackling toxic masculinity, identity, and the cultural “scripts” that shape young men. Drawing on my experiences as a soldier, psychologist, and coach, it will offer an antidote to the shallow narratives that too often leave men adrift.

Outside of work, I recharge through mixed martial arts, riding motorcycles, long walks with my family and faithful hound (Cub), and reading fantasy and historical fiction.

Qualifications

coaching executive coaching psychology philosophy

MSc: Psychology

(Distinction)

coaching executive coaching psychology philosophy

BA: Philosophy & Ethics

(2.1 Hons)

coaching executive coaching psychology philosophy

Passed the Final ICF Level 2

14 August 2024

(Pending certification)

coaching executive coaching psychology philosophy

Advanced Leadership Coaching

High Performance Coaching

Leadership Coaching

Fundamentals of Coaching

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